What This Dashboard Shows
The Brand Pricing Insights dashboard gives brands visibility into how their products are priced across all retail accounts. Compare pricing across dispensaries, identify outlets that are over- or under-pricing your products, and understand regional pricing variations.
Key Metrics and Charts
- SKU Price Distribution: For each of your products, see the range of prices across all retail accounts alongside the market average.
- Retailer Price Comparison: See which dispensaries are pricing your products above or below the suggested retail price.
- Regional Pricing Variance: Geographic breakdown of pricing to understand how prices differ by location.
- Price Trend History: Track how the average retail price of your products has changed over the past 30, 60, or 90 days.
Common Use Cases
- MAP Compliance: Monitor minimum advertised pricing across your retailer network to ensure brand pricing integrity.
- Retail Pricing Guidance: Provide data-driven pricing recommendations to your retail partners.
- Regional Strategy: Adjust your wholesale pricing by region based on actual retail price data.
- Competitive Positioning: Understand how your products are priced relative to competing brands at the same retailers.
Tips and Best Practices
- Use the Brand filter to isolate your specific brand portfolio and focus on your products.
- Cross-reference with the Market Trends dashboard to understand overall pricing direction in the market.
- Export SKU-level data to share with your retail account managers for pricing conversations.
- Set up price movement alerts to get notified when retailers significantly change your product prices.