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California's Top 10 Best-Selling Pre-Roll Brands on 4/20/23

April 28th, 2023

On April 20th, the cannabis industry celebrated one of its biggest days of the year, with total sales across the California cannabis industry topping an estimated $44 million dollars. As expected, pre-rolls played a significant role in the 4/20 sales bump, accounting for a substantial portion of the day's total sales.

In this report, we'll take a closer look at the pre-roll market in California and share with you the top-selling pre-roll brands this past 4/20. We've also included links below to help you find deals on each brand's pre-roll products using CannMenus search.

Note: The data presented is sourced from CannMenus Pro, a comprehensive data platform that monitors cannabis sales activity across all legal cannabis markets. Please note that the sales figures and other data included in this list are estimates based on a limited dataset. While we have made every effort to ensure the accuracy of this information, it may not provide an exhaustive representation of the market. Please reach out to us directly if you have any questions or concerns about the data presented.

Cananbis Pre-Roll Market Overview

Before we get into the top 10 selling pre-roll brands this past 4/20, it's worth noting the impressive growth in California's pre-roll market in Q1 2023.

Total sales topped an estimated $177 million in the last quarter, with the infused pre-roll subcategory leading the charge and representing over half of all pre-rolls sold. Overall, the category experienced a 2.8% growth in sales. On 4/20 alone, CannMenus estimates that sales soared past $6.5 million for the pre-roll category in California.

Without further ado, here's our list of the top-selling pre-roll brands in California this past 4/20 - based on sales projections from the CannMenus Pro platform.

1. Jeeter

  • CM Projected Sales Range (GMV): $1.1M-$1.6M
  • Share of Sales (Rel. Top 10): 40%
  • Top Product: Bubba Gum Infused Pre-rolls, Strawberry Sour Diesel infused pre-rolls
  • Average Unit Price: $31.32
  • CM Top Retailer: Wellgreens Vista

Jeeter performed well on 420 of 2023 with estimated projected sales of $1.39M and a significant market share of 40% among the top 10 brands. Jeeter has made waves with their tasty, terpene-rich infused pre-rolls. Their top-selling products were the Bubba Gum infused pre-rolls and the Strawberry Sour Diesel infused pre-rolls. Jeeter had an average unit price of $31.32. Wellgreens was one of their top retailers during this time period.

Use CannMenus Search to find Jeeter Pre-rolls at a dispensary near you.

2. STIIIZY

  • CM Projected Sales Range (GMV): $393,000-$589,000
  • Share of Sales (Rel. Top 10): 14%
  • Top Products: Blue Dream Infused Pre-Rolls, Strawberry Cough Infused Pre-rolls
  • Average Unit Price: $31.39
  • CM Top Retailer: Off The Charts Winterhaven

STIIIZY's projected estimated sales for pre-rolls on 420 of 2023 was $492,000, with a 14% share of sales relative to the top 10 brands in the California cannabis pre-roll market. The top-selling pre-roll products for STIIIZY were their Blue Dream and their Strawberry Cough Infused Pre-Rolls. Their pre-rolls had an average unit price of $31.39 during this same time. One of the top retailers for STIIIZY was Off the Charts Winterhaven.

Use CannMenus Search to find STIIIZY Pre-rolls at a dispensary near you.

3. Presidential

  • CM Projected Sales Range (GMV): $218,000-$327,000
  • Share of Sales (Rel. Top 10): 8%
  • Top Products: Waui Moon Rrock Pre-Roll Blunt, Skywalker moon rock infused blunt
  • Average Unit Price: $19.82
  • CM Top Retailer: Haven Cannabis Dispensary - Maywood

Presidential had a solid performance on 420 of 2023 with projected estimated sales of $273,000 for pre-rolls. They held an 8% share of sales among the top 10 pre-roll brands in California. The top products for Presidential were the Waui Moon Rock pre-roll blunts and their Skywalker moon rock infused pre-rolls. They had an average unit price of $19.82. One of their top retailers was Haven Cannabis Dispensary - Maywood.

Use CannMenus Search to find Presidential Pre-rolls at a dispensary near you.

4. West Coast Cure

  • CM Projected Sales Range (GMV): $190,000-$285,000.
  • Share of Sales (Rel. Top 10): 7%
  • Top Products: Creative Pre-rolls, Gas Pre-rolls
  • Average Unit Price: $20.96
  • CM Top Retailer: Leaf Dispensary - Thousand Oaks

West Coast Cure had projected estimated sales of $238,000 for pre-rolls on 420 of 2023. They had a share of sales of 7% among the top 10 brands. Their top pre-roll products were their Creative and their Gas pre-rolls. West Coast Cure had an average unit price of $20.96. Leaf Dispensary in Thousand Oaks was one of their top retailers during this period, helping to put them in the running for top performing pre-roll brands.

Use CannMenus Search to find West Coast Cure Pre-rolls at a dispensary near you.

5. Raw Garden

  • CM Projected Sales Range (GMV): $182,000-$273,000
  • Share of Sales (Rel. Top 10): 6.7%
  • Top Products: Sour Apple Infused Pre-Rolls, Lime Gelato Infused Pre-rolls
  • Average Unit Price: $18.12
  • CM Top Retailer: Mankind Dispensary San Diego

Raw Garden was projected to have estimated sales of $228,000 for pre-rolls on 420 of 2023. They held a 6.7% share of sales among the top 10 cannabis pre-roll brands in California. Their top products were the Sour Apple infused pre-rolls and their lime gelato pre-rolls. Their pre-rolls had an average unit price of $18.12. One of the top retailers for Raw Garden was Mankind Dispensary San Diego.

Use CannMenus Search to find Raw Garden Pre-rolls at a dispensary near you.

6. Lowell

  • CM Projected Sales Range (GMV): $168,000-$253,000
  • Share of Sales (Rel. Top 10): 6.2%
  • Top Products: The Happy, The Creative
  • Average Unit Price: $26.69
  • CM Top Retailer: Megans Organic Market SLO

Lowell had projected estimated sales for pre-rolls of $211,000 on 420 of 2023. They had a 6.2% share of sales in the top 10 cannabis pre-roll brands. The top pre-roll products of Lowell Herb was "The Happy" and "the creative". Lowell Herb had an average unit price of $26.69 for this category. One of the top retailers for Lowell Herb was Megans Organic Market SLO.

Use CannMenus Search to find Lowell Herb Pre-rolls at a dispensary near you.

7. Paletas

  • CM Projected Sales Range (GMV): $120,000-$180,000
  • Share of Sales (Rel. Top 10): 4.4%
  • Top Products: Silver Kush Infused Pre-Rolls, Pineapple Express Moon Walkers infused Pre-Rolls
  • Average Unit Price: $29.24
  • CM Top Retailer: East of Eden Cannabis Co. - Salinas

On 420 of 2023, Paletas had a projected estimated sales of $150,000 for pre-rolls. They had a share of sales (relative to top 10 brands) of 4.4%. Their top products were Silver Kush Infused pre-rolls and their Pineapple Express Moon Walkers infused pre-rolls. Paletas pre-rolls had an average unit price of $29.24. The top retailer for Paletas was East of Eden Cannabis Co. - Salinas.

Use CannMenus Search to find Paletas Pre-rolls at a dispensary near you.

8. Pacific Stone

  • CM Projected Sales Range (GMV): $111,000-$166,000.
  • Share of Sales (Rel. Top 10): 4.1%
  • Top Products: 805 Glue Pre-rolls, Blue Dream Pre-rolls
  • Average Unit Price: $33.64
  • CM Top Retailer: Megans Organic Market SLO

Pacific Stone had projected estimated sales of $139,000 for pre-rolls on 420 of 2023. Pacific Stone secured a 4.1% share of the top 10 pre-roll brands driven in part by the performance of their top pre-roll products, their Blue Dream and their 805 Glue pre-rolls. The average unit price of their pre-rolls was $33.64. Megans Organic Market SLO is one of the top retailers for Pacific Stone, helping to propel their success and secure their spot as a top pre-roll brand in California.

Use CannMenus Search to find Pacific Stone Pre-rolls at a dispensary near you.

9. Claybourne

  • CM Projected Sales Range (GMV): $107,000-$160,000
  • Share of Sales (Rel. Top 10): 3.95%
  • Top Products: Bake Pre-Roll, Cco Frosted Infused Watermelon Zkittlez Pre-Rolls
  • Average Unit Price: $30.63
  • CM Top Retailer: Palm Royale Cannabis: #1 Marijuana Dispensary & Delivery

Claybourne had projected estimated sales of $134,000 for pre-rolls on 420 of 2023. The brand had a 3.95% share of sales relative to the top 10 cannabis pre-roll brands. The top products for Claybourne were their Bake pre-rolls and their Cco Frosted Infused Watermelon Zkittlez pre-rolls. Claybourne had an average unit price of $30.63 for pre-rolls. One of the top retailers for Claybourne was Palm Royale Cannabis: #1 Marijuana Dispensary & Delivery.

Use CannMenus Search to find Claybourne Pre-rolls at a dispensary near you.

10. Heavy Hitters

  • CM Projected Sales Range (GMV): $105,000-$158,000
  • Share of Sales (Rel. Top 10): 3.9%
  • Top Products: Black Cherry Gelato Infused Pre-Rolls, Black Haze Infused Pre-Rolls
  • Average Unit Price: $26.40
  • CM Top Retailer: Planet 13 Orange County

Heavy Hitters had projected estimated sales of $132,000 for pre-rolls during 420 of 2023. They had a share of sales of 3.9% among the top 10 brands. Their top products were the Black Cherry Gelato and their Black Haze Infused Pre-Rolls. Heavy Hitters pre-rolls had an average unit price of $26.40. Planet 13 Orange County was their top retailer during this period.

Use CannMenus Search to find Heavy Hitters Pre-rolls at a dispensary near you.

The data in this article is based on sales projections from the CannMenus Pro platform

CannMenus Pro is a software tool for the cannabis industry that provides truly real-time data on product penetration and sales performance. Our system monitors dispensary e-commerce menu data from over 90% of all cannabis retailers nationwide to offer actionable insights that help businesses optimize their operations and expand their brand's footprint.

We offer the largest retailer menu dataset on the market that continually refreshes its data in real-time (not next-day insights), ensuring that businesses have access to the most up-to-date information available.

Schedule a demo to learn more about how CannMenus Pro can benefit your cannabis business.