What This Dashboard Shows
The E-Commerce Listing Audit dashboard scores your online menu listings against data quality benchmarks. It flags issues like missing images, incorrect product attributes, stock image usage, and incomplete descriptions that can hurt your e-commerce conversion rates.
Key Metrics and Charts
- Health Score: An aggregate score measuring the overall completeness and accuracy of your product listings.
- Stock Image Detection: Identifies products using generic stock photos instead of actual product images.
- Brand Consistency: Flags products with mismatched or missing brand associations that can confuse customers.
- Attribute Completeness: Shows which products are missing critical attributes like THC/CBD content, descriptions, or proper categorization.
Common Use Cases
- Monthly Audit: Run a monthly audit of your online menu to catch and fix listing issues before they impact sales.
- New Product Onboarding: Use the completeness score to verify new products are properly set up before going live.
- Brand Partner Reports: Share listing quality data with brand partners to collaborate on improving product presentation.
- SEO Improvement: Complete product attributes improve your visibility in search results and menu browsing.
Tips and Best Practices
- Prioritize fixing products with the lowest health scores first for the biggest impact.
- Address stock image alerts by working with brand partners to get authentic product photography.
- Set up weekly Reports to track health score trends over time.
- Use the filter to focus on specific product categories or brands for targeted cleanup sprints.