From $0 to $1.7 Million in 9 Months
How CRONJA used CannMenus Pro to go from zero to $1.7M in California flower sales in 9 months — real-time stockout alerts, SKU-level price tracking, and competitive shelf intelligence.
Case Study: How CRONJA Leveraged CannMenus Pro to Grow Their Lucrative Flower Line in the Most Competitive Market in the U.S.
CRONJA, originally a cannabis accessories brand, launched their first flower products within the California market in early 2022. From the outset, CRONJA sought a system to track pricing, availability, and performance of their newly launched products within a highly dynamic and competitive market. Their main challenge was a surge of competitor and market data points moving too quickly to manually keep track of without true hourly e-commerce retail monitoring. Explore the California flower market to understand just how competitive the landscape is — hundreds of brands competing for limited shelf space across thousands of dispensaries.
Strategy
CannMenus set to work with CRONJA to develop a customized suite of tools designed to give their small brand the best chance to win in a saturated market. Focusing on sales rep tools to proactively identify opportunities in California and data that could help CRONJA craft competitive price strategies for their retail partners.
Challenges
- Real-time monitoring to avoid stock-outs - SKU-level price tracking across retail partners and competitors - Up-to-date and actionable insights in support of retail partner monthly business reviews
Results
- Zero to 80+ Retailers and $1.7M+ in Retail Sales within 9 months - Top 20 Ranking (7G Flower) - 31K+ Flower Units Sold YTD
Solutions:
#### Real-Time Stock Monitoring CRONJA realized next-day insights are not enough anymore. They needed CannMenus' hourly refreshed data to avoid potential stock-outs as they occur, not a day late. #### Price & Inventory Movement by SKU Granular and flexible tracking to prioritize accounts and help identify stagnant products in need of a price adjustment. #### Customizable Data & Reporting CRONJA began using CannMenus Pro to gather data on surrounding retailers' sales performance and partner price trends, product inventory forecasting, sell-through metrics, and competitive analysis. This data allows CRONJA to understand retail partner pain points and make better-informed price fix recommendations to benefit retailers, the CRONJA brand, and loyal customers.
Testimonial
Bryant Bowens Founder & CEO CRONJA "I've incorporated CannMenus in my morning prep... Having the ability to track product penetration and overall performance has allowed for CRONJA to quickly expand amongst our existing retail partners' shelves as we know what moves the needle and can identify top sellers instantly for our retail partners which leads to regular order flows and consistent revenue for the brand." "as a brand looking to separate themselves from the competition and to establish our value proposition from the gate CannMenus Pro has served as Part of our Recipe for Success."
Case Study Video
CRONJA Case Study explored in depth with Bryant Bowens, CEO CRONJA, and Vib Gupta, CEO CannMenus.
CannMenus Pro
Move as fast as the market with hourly refreshed data. Browse live California flower listings to see the competitive landscape CRONJA navigated, or explore California dispensaries to understand current retail distribution across the state.