4/20 Cannabis Deals 2026

April 20th has been the unofficial cannabis holiday since the 1970s, and today it is the single biggest sales day on the dispensary calendar. Retailers across every legal state slash prices on flower, pre-rolls, edibles, concentrates, and vapes to capture the massive spike in foot traffic. In 2025, dispensaries in states like California, Colorado, and Michigan reported sales increases of 50-80% compared to an average day. Brands launch limited-edition products, dispensaries stack bundle deals, and consumers plan their purchases weeks in advance. If you are a brand or retailer, knowing exactly what your competitors are offering on 4/20 is not optional — it is the difference between winning the day and watching sales walk out the door.