Green Wednesday Cannabis Deals 2026

Green Wednesday — the Wednesday before Thanksgiving — has quietly become one of the biggest cannabis sales days of the year. While the rest of retail focuses on Black Friday, cannabis dispensaries discovered that consumers stock up for the long Thanksgiving weekend a full day early. The name is a play on Black Wednesday, the bar industry term for the biggest drinking night of the year. In cannabis, Green Wednesday regularly outperforms Black Friday in many markets. Dispensaries in California, Colorado, and Michigan report 40-70% sales increases compared to a normal Wednesday. The holiday appeals to both regular consumers stocking up for a long weekend and occasional users buying for social gatherings. Smart brands plan Green Wednesday promotions that differ from their Black Friday offers, capturing customers across both shopping days.