Most Popular Strains In Massachusetts - 2022 In Review

As the cannabis market continues to thrive in Massachusetts, it can be overwhelming for consumers to navigate the wide variety of strains available for purchase. With the growing popularity of the plant for recreational use, it is important for consumers to know which strains are the most sought-after and where they can find them.

In this article, we will take a deep dive into the top-selling strains in Massachusetts for 2022, and where they were sold at dispensaries across the state. These totals are estimates based on where CannMenus saw these strains sell for the entirety of 2022, and not necessarily what is available now, use the CannMenus Product Search Tool to find what is currently available near you.

From classic favorites to unique and unique creations, we will explore the most popular strains on the market. Whether you are a seasoned consumer or a curious newcomer, this article will provide valuable information on the top strains to look out for in Massachusetts.

The data presented is sourced from CannMenus Pro, a big data platform that monitors cannabis sales activity in every legal cannabis market. Please note that the sales figures and other data presented in this list are estimates, and while every effort has been made to ensure the accuracy of this information, it is not a definitive representation of the market.

1. Wedding Cake

Wedding Cake is an indica dominant strain that was created by crossing Animal Mints with Triangle Kush. Wedding cake is by far, the most popular and top-selling strain in the state, with more than $16,900,000 worth of Wedding Cake being sold in Massachusetts in 2022. When stacked against the other strains on this list, Wedding Cake dominates with more than 19% of all flower sold within the top 10. This strain was also available at 74% of retail locations this year, making it both popular and easy to find at most dispensaries. One of the main drivers in the success of this strain has been INSA, which has sold nearly 4x as much as any other brand in Massachusetts.

2. GMO

GMO is an indica dominant hybrid that was created by crossing Chemdawg and GSC. This strain is often called Garlic Cookies., or just GMO. This strain has a strong fan base because of its iconic savory flavor profile and heavy-hitting effects. This strain comes in 2nd place on our list of most popular strains in the state with more than $10,000,000 worth of GMO sold this year. It was available at 66% of the dispensaries in the state. Of the top 10 strains, GMO accounted for more than 11% of total sales. This is driven by brands like CommCan which sold more than double the amount of GMO than any other brand.

Use CannMenus Product Search Tool to find GMO at your nearest dispensary.

3. Sour Diesel

Sour Diesel is a sativa dominant strain that was created by crossing Chemdawg with Super Skunk. This legendary strain came to prominence in the 1990s. This tried and true strain is popular for its strong, full-bodied effects and unique flavor. Sour Diesel had more than $8,900,000 in total sales in 2022, which accounts for more than 10% of the flower sold on the top 10 list. This success was driven by brands like CommCann who sold more than any other brand in the state. This strain is also available at 63% of dispensaries, making it the 3rd most popular flower strain in the state of Massachusetts.

Use CannMenus Product Search tool to find Sour diesel at your favorite dispensary.

4. MAC 1

MAC 1 is an evenly balanced hybrid strain that was created by crossing Miracle Alien Cookies (MAC) with Colombian Gold and Starfighter. This strain's popularity comes as no surprise and with more than $8,500,000 in sales in 2022, MAC 1 was the 4th most popular strain in the state. This popularity drove MAC 1 to capture 9.6% of the top 10 cannabis strains sold this year in Massachusetts. This is due, in large part to brands like INSA who drove nearly 6x the amount of sales in this strain than their closest competitor.

Use CannMenus Product Search tool to find MAC 1 at a dispensary near you.

5. LA Kush Cake

LA Kush Cake is a hybrid cannabis strain that was created by crossing the strains Wedding Cake with Kush Mints. This strain takes 5th most popular strain having sold more than $7,790,000 of flower in 2022 and a presence in 68% of retail dispensaries. When compared to the other strains on this top 10 list LA Kush Cake accounts for 8.77% of all flower sold. Commonwealth Alternative Care is the main driver in sales of this strain in Massachusetts, substantially outpacing their nearest competitors, The Botanist and One.

6. Runtz

Runtz is a hybrid strain that was created by crossing the strains Zkittlez and Gelato. Runtz is a well-balanced strain that is both relaxing and uplifting. This strain was found at more than 50% of dispensaries in the state this year, with more than $7,750,000 sold. That was enough for Runtz to sell 8.73% of all flower sold from this list. CommCann and INSA were the leaders for selling Runtz this year, with CommCann narrowly beating INSA for most units of this strain sold.

7. Chocolate OG

Chocolate OG is an indica-dominant hybrid that was created by crossing True OG with Chocolate Kush. This strain got off to a strong start to the year as one of the top-performing strains, before eventually tapering off toward the end of 2022. Even with a weaker end to the year, Chocolate OG had more than $7,400,000 in sales and a presence in 63% of retail dispensaries in the state making it the 7th most popular strain in Massachusetts. Chocolate OG also captured roughly 8.3% of the flower sold on this list driven by brands like Cultivate who had nearly 4x the volume as their nearest competitor High Supply.

8. GG4

GG4 is a sativa dominant strain that was created by crossing the strains Chem's Sister, Sour Dubb, and Chocolate Diesel. This strain is also known as Gorilla Glue, or Original Glue. This strain is a household name for a reason, with a powerful well-balanced buzz, it's easy to understand why GG4 is so popular. This strain was available at more than 64% of dispensaries in the state and sold more than $7,300,000 worth of flower this year. That means that GG4 captured about 8.2% of the flower sold on this list. Theory Wellness was the leader in sales for GG4 with more than double the volume of any other brand in the state.

Use CannMenus Product Search Tool to find GG4 at a dispensary near you.

9. Super Lemon Haze

Super Lemon Haze is a sativa-dominant hybrid that was created by crossing Lemon Skunk and Super Silver Haze. Super Lemon Haze had more than $7,200,000 in sales in 2022 giving it 8.1% of all flower sold on this top 10 list. Happy Valley sells more Super Lemon Haze than anybody else, with more than 5x the volume than their nearest competitor, Legends. This strain was also available at 52% of all dispensaries in the state making this the 9th most popular strain in Massachusetts.

10. Brownie Scout

Brownie Scout is an indica dominant hybrid strain that was created by crossing Platinum Girl Scout Cookies with Kosher Kush. This powerhouse strain has THC content often exceeding 30%, which is one of the reasons this strain is so popular. Brownie Scout had more than $6,600,000 in sales for the year giving it more than 7.5% of the total volume in the top 10. Since this is a Rythm strain, it makes sense that Rythm and Good Green account for the vast majority of sales of this strain. This strain has also been available at more than 63% of retail dispensaries in Massachusetts.

The data in this article is based on sales projections from the CannMenus Pro platform.

CannMenus Pro is a software tool for the cannabis industry that provides truly real-time data on product penetration and sales performance. Our system monitors dispensary e-commerce menu data from over 90% of all cannabis retailers nationwide to offer actionable insights that help businesses optimize their operations and expand their brand's footprint.

We offer the largest retailer menu dataset on the market that continually refreshes its data in real-time (not next-day insights), ensuring that businesses have access to the most up-to-date information available.

Schedule a demo to learn more about how CannMenus Pro can benefit your cannabis business.